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"The people who cast the votes don't decide an election; the people who COUNT the votes do." -- Joseph Stalin

Sunday, January 10, 2010

What Is the Real and Noble Purpose of Business?

From the blog of a friend...

There are two types of business models...

#1) Those who want to profit off of you by offering you a product that is worth less than the dollars you parted with in order to purchase it and

#2) Those who want YOU to profit off of them by offering you a product that YOU believe is worth the dollars you parted with in order to purchase it. In so doing, they profit.

Google is the world master at the latter -- search, mail, YouTube, analytics, all free (well, it could be argued that the "price" is the data you give them, but that's a price I don't mind).  They earn their income through unobtrusive, relevant ads.  And yet, there are people, gurus even, who say "Google is just a business so beware".

This worries me, but only for that person.  It reflects a subconscious rejection of the second business model, an "us vs. them" mentality that replaces the second model with a hazy, vague anti-business mentality that somehow suspects all business and objects to a company making a profit,  no matter how great its product is.

Let's continue to examine #2...

CLICK HERE









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