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"The people who cast the votes don't decide an election; the people who COUNT the votes do." -- Joseph Stalin
Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Sunday, January 10, 2010

What Is the Real and Noble Purpose of Business?

From the blog of a friend...

There are two types of business models...

#1) Those who want to profit off of you by offering you a product that is worth less than the dollars you parted with in order to purchase it and

#2) Those who want YOU to profit off of them by offering you a product that YOU believe is worth the dollars you parted with in order to purchase it. In so doing, they profit.

Google is the world master at the latter -- search, mail, YouTube, analytics, all free (well, it could be argued that the "price" is the data you give them, but that's a price I don't mind).  They earn their income through unobtrusive, relevant ads.  And yet, there are people, gurus even, who say "Google is just a business so beware".

This worries me, but only for that person.  It reflects a subconscious rejection of the second business model, an "us vs. them" mentality that replaces the second model with a hazy, vague anti-business mentality that somehow suspects all business and objects to a company making a profit,  no matter how great its product is.

Let's continue to examine #2...

CLICK HERE









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